What on earth are River Island playing at? I went in the other day only to be bombarded with handmade posters claiming "an extra 50% off sale prices" Are they in trouble.. or just going completely nuts? Maybe sales are down because people are finally realising that most of their clothes are well, basically a pile of poopy- to put it mildly. Don't get me wrong I do own River Island things (mainly from the discount i was rewarded with for working in hell for a year..) I like the knitwear and the overpriced shoes, maybe a couple of items from their evening wear range but in all seriousness, it's geared towards obnoxious pre-teens. Diamontes and rhinestones, neon colours, bleaches jeans? What are they thinking!? No one in their right mind over the age of 12 would wear that! And some of that jewellery.. Do not even get me started. Mr T anyone??
Although however biased I may be in the hatred toward River Island stakes, I shall try and attempt to balance it out and give a fair arguement.. Here are some ways in which river have redeemed themselves (however slightly so)..


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